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How Can Marketers Adapt To This Shift?

DIGITAL HEALTH SET TO CHANGE PROVIDER AND PATIENT MARKETING

ePharma
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Digital Health solutions are still mostly driven by marketing departments, whether they be novel devices that alter the way we treat rare diseases or commonplace wearable bands that track our activity....With added information and innovative ways to improve health and access to care, marketing can now truly utilize innovative strategies to touch all the key players in the health ecosystem.

There are three key areas to explore:

  1. Consumer Awareness
  2. B2B Becoming B2C
  3. Legal Aspects

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