The Market Impact of COVID-19

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8 - 12 November 2021

97 pages evaluating the impact of social distancing measures and a potential recession on digital services.

As the new decade dawned, the industry prepared to enjoy great prosperity through new technologies and digital services; then came one of the largest and most disruptive virus outbreaks the modern world has ever seen.

The impact of COVID-19 on the global economy will be significant and cannot be avoided. Whether it will last a few months, a year, or even longer remains to be seen. Precautionary measures are necessary to protect entire industries – including retail, commercial aviation, tourism, and hospitality – from falling apart. The technology, media, and telecoms (TMT) industry may not be as much exposed as these to the effect of social distancing and lockdowns, but there will be a significant impact on digital services consumption and resulting revenue.

This report (compiled by analyst & consultancy firm Omdia) evaluates the impact of COVID-19 on various digital consumer services segments such as video, digital commerce, advertising and technology solutions among many others.

Recommendations on how to respond and prepare for those impending changes are provided throughout, along with some examples that have emerged in the past few days.

Produced in partnership with: