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"The business potential of analytics is yet to be tapped fully by the telco industry"

By 2020, the volume of raw data in the digital universe could be 44 trillion gigabytes, predicts the International Data Corporation, as the advent of the Internet of Things causes its scale to skyrocket. At the same time, up to a third of all data will consist of unused information [per IDC]. It’s a volume which cannot be processed without AI. However, companies that run the right analyses on this raw material could unleash tremendous value. 

And it is the telecommunications industry which is arguably best placed to capitalise. Whether processing millions of phone calls, facilitating browsing or streaming entertainment, analysing call records or servicing equipment proactively, operators are primed to cash in on the huge potential that generating, storing and harvesting such vast amounts of data enables. 

CUSTOMER FIRST

TRANSFORMATION:

HOW TO OVERCOME

THREE OF THE

BIGGEST BARRIERS

Data analytics within Telcos:

• Improving Loyalty and reducing churn
  Identifying and understanding the individual in the network
  Personalised Marketing – with insights from Sky
  Predicting and resolving service issues
  Understanding how evolving networks can drive smart cities
  A Big Data Analytics case study from NTT Docomo
  

AI in Telcos:

• 
  Developing and using Intelligent agents (bots)
  Virtualization, Orchestration and AI
  Predictive Maintenance and Optimization
  Predicting and Resolving Service Issues efficiently

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