SUBMIT

*Required information

Data Protection

Personal data supplied is subject to the Data Protection Act 1998 and other applicable data protection laws. The information supplied by you may be use d for direct marketing purposes. 

If you do not wish your details to be available to companies in the Informa Group, please contact The Database Manager.

Tel: +44 (0) 207 017 4555
 Fax: + 44 (0) 207 017 7828
 Email: 
mailinglist.amendments@informa.com

Data Protection

Personal data supplied is subject to the Data Protection Act 1998 and other applicable data protection laws. The information supplied by you may be used for direct marketing purposes. 

If you do not wish your details to be available to companies in the Informa Group, please contact The Database Manager. 

Tel: +44 (0) 20 7017 7082
 Fax: + 44 (0) 20 7017 7828
 Email: 
mailinglist.amendments@informa.com

 WHITE PAPER: 

Customer Value Maximisation

MVNOs are facing increasingly high levels of competition from new entrants and established providers. In such an environment, a key tactic that should be adopted by MVNOs and MNO second brands is Customer Value Maximisation (CVM). 

This white paper will define an effective Customer Value Maximisation strategy and explain the different stages that must be addressed to ensure success. It shows how CVM can be combined with automated CLM to analyse and identify value opportunities and, ultimately, to ensure that maximum value is captured from individual customers and segmented groups.

Fix the following errors:
Hide