Reinventing the 

MVNO Business Report

Consumers are more open than ever when it comes to buying services from MVNOs. Buyers are becoming accustomed to the idea that MNOs are not the only choice in the market, and mobile services – but not only these – can be purchased by branded "resellers" in just the same way as insurance, financial services, or other goods can be purchased from brands other than the producer.

In this report, Ovum's Dario Talmesio makes some key recommendations for MVNOs around reinventing their business models in light of changes in the market