WHY CONTENT ALONE ISN'T ENOUGH: THE ROLE OFQoE, QoS&UX IN ACHIEVING DIFFERENTIATION
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The content arms race is forcing industry executives to look beyond exclusive content to differentiate digital TV strategies. To compete effectively in such a crowded market space, offering a consistent and engaging user experience, - while at the same time matching video quality with that of broadcast, has become a necessity for OTTs.
In this report we take a look at transforming business models, holding a lens up to the industry leaders and examining how they are successfully delivering high-quality QoE, QoS and user experience to effectively compete and come out on top.